The Worktreat

For online business owners who are dedicated to making their “one-year-from-now” vision happen.

I see you.

You’ve gotten where you are because you’ve been willing to put in the hard work and long hours. You’ve said yes to opportunities and tried things even when you felt uncomfortable.

And now? Well, you might find yourself a bit overcommitted.


Your clients want a piece of you. Your team members want a piece of you. And those lingering projects from last month? They want a piece of you, too.

And all the while, you’ve got a much bigger goal in mind. The problem is finding the space to turn that “one-year-from-now” vision into reality.

If you do nothing; things will be just like they are now. You’ll stay too tired, overwhelmed and too bogged down to act on the projects that will bring your business to the next level.


What if you knew all the potential pitfalls and had a plan for those too? What if you actually feel massively in control and accomplished? 


What would that be like?

Go from “struggling to find time to work on my ideas” to knowing EXACTLY which tasks to prioritize and guiding your team to implement.

Get a better understanding of yourself in this stage of business – see what is needed and make a ‘real life-ready’ plan to get there.

Gain the (wo)manpower you need to translate your ideas into a working plan. You get the benefits of a kick-ass project manager without committing to a hire.

Feel like the boss you are – no more going from task to task each day. You have a plan that keeps the most important things first. 

Have some freaking fun! When was the last time you left your home office and put yourself in a position to be inspired and creative?

It's time to get what you want. You started this thing so that you could play by your own rules. It's time to dig deeper to get more of what you want.

It doesn't actually matter what methodology you use for your sales/marketing/operations/etc. I am a masters at translating ideas to plans and implementation. I never try to force clients into something that doesn't work for them. This is totally custom planning based off of your working style, your needs, and where you're going.

I'm Hailey.

And I've spent the last few years helping established business leaders go from ‘bogged down' to ‘executing effectively'. 

I used to serve clients as a virtual assistant – but I repeatedly saw the need for two things – more white space for reflecting, planning and visioning and the need for smart, thoughtful and non-BS feedback from a ‘lieutenant' (someone who knows their business and can tell it to them straight). 

The established online business owners I've worked with absolutely thrive when they incorporate these things regularly – which is why I came up with the Worktreat. 

It's high-octane support from a kick-ass project manager focused into a few days of rest and creativity. 

“The worktreat was awesome! We covered a lot of ground but still were able to get details down into a project plan and delegated to my team.

In 3 days we outlined a new service offering, work-shopped an app idea, got me caught up on 100 outstanding emails, and had enough time for some good meals and rest.

Hiring Hailey is one of the best things I've ever done for my business.”

Heather O.

Saas Coach & UX Designer

You've got too much to offer to keep waiting for things to slow down before you share it.

 (Spoiler alert: it won't ever “slow down”.)


The Worktreat is right for you if:

  • If you are ready to launch a new idea but need focus to bring it to market….

  • If you have a reliable offering but want to ramp up your delivery…

  • If you have a V.A. and a few others on your team, but you're missing the project planning element…

  • If you've been waiting until you have some “downtime” to think more deeply about the next stage but it somehow never comes… 

  • If you have a few high-priority projects that you're ready to just freaking be done with…

What's included in The Worktreat?

The Worktreat is a 3-day, all-inclusive working retreat built for online business owners. We will meet twice beforehand to prepare and three times after the retreat to help you troubleshoot implementation. During the retreat we include everything you need to be successful. That means collab materials (whiteboards, pens, etc.), food and snacks, lodging (your own living space with bathroom and kitchen), and access to a kick-ass project team (that's us!). All of this happens at our HQ in beautiful Normal, Illinois. 


Before working with Hailey…I felt overwhelmed and nearing burnout. The important things just didn't get done. But with Hailey's help my to-do list is becoming smaller. 

Hailey offered proof to her claims of capability by simply showing me what she could do and offer.  And now, I feel confident that I finally have someone that can help me. Idea to done!
Sherhara D.

Master Trainer, LevelComm

One year from now, you could be exactly where you are now…hoping you'll get to your vision “some time soon”.

I hate to be the bearer of bad news, but the reality is simple. If you don't figure out a way to make room for high priority thinking (through a worktreat or some other way), you will never reach your next level of success. You have to make space for CEO-time if you want that next level – whatever it looks like to you! If you don't, your vision is more of a dream than anything else.

You won’t be known to all the clients who need your help. 

You'll be at the same revenue you are now.

You'll miss out  on exploring new opportunities which could be lucrative and fun.

I truly believe that working with a coach (especially one with my background) is the fastest cheapest way to actually achieve the vision you hold for yourself.

You could decide to figure it out on your own or…schedule a  Worktreat give yourself the shot of energy you need.

The breakdown:

  • All inclusive retreat: room, food, and fun for 3 days.

  • Inspiring space to work for 3 days.

  • 2 60 minute planning calls (before the retreat)

  • 3 60 minute implementation calls (after the retreat)

  • 2 facilitators/project team members on-site with you for 3 days.

  • Our well-tested formula for transitioning from ideas to project plan


Q: What kind of outcomes can I expect?

A: We concetreate on identifying the thoughts and habits that keeping you stuck and block your success. Having these insights alone is huge! We then take that information and apply it to your “one-year-from-now” vision and make plans for acheiving that vision in a way that makes the most sense for you. The outcomes vary based on the goals of the CEO, but typically they are typically related to new sales, bringing a new offer to marketing, or streamlining processes to save time and money.

Q: Who am I working with?

A: We are Hailey and Melanie. Together we've been working in online business for the past 10 years. We are experts at translating vision into actionable project plans. We also have the chops to implement them! Between us, we have skills in marketing, sales, operations management, product development, tech management, content production and project management. We can't wait to bring our skills together with your vision!

Q: What if I want more help after the Post-Worktreat implementation calls?

A: We’ve got you covered! There is the option to continue to work 1 on 1 with Hailey through virtual coaching.

Q: Is transportation included?

A: Transportation to, from, and throughout Normal, IL is included. This means that besides getting yourself to your nearest airport on time, you don't have to worry about anything! 

Q: How soon can I schedule my worktreat?

A: We need at least 8 weeks to prepare for a worktreat, so that's the earliest after recieving your deposit you can schedule it! (Don't worry, we'll be meeting a few times during that time to make sure you get the most out of the experience). 

Q: I already have a V.A./Assistant. Does this replace her?

A: Absolutely not! We work really well as an add-on or power-up to your current team. This means we look at your V.A. as a powerful part of your team. We plan on bringing them in remotely whenever it makes sense during the weekend.

Q: Other team members need to be there, how do we rope them in?

A: As mentioned above, we bring in team members whenever possible remotely. If you're interested in bringing a team member along in person, mention it! We can do so for an additional fee.

Q: Uh, this sounds like it's going to be expensive.

A: Well, yeah, personal transformation and business growth don't come free! 

As a reminder, here's what you're getting: 

You get 3+ years of my blood, sweat, tears, research, conversations, story-collecting, coaching, project management expertise and obsession with visioning and planning. And you get to borrow all of that brain anytime you want while we work together over 3-4 months. We're talking multiple zoom calls, and unlimited email access. 

You get a 3-day event that I promise will be your FAVORITE thing you did for your business this year. 

You get awesome personalized gifts, an engaging experience, new ideas and most importantly, you will walk away knowing exactly what to do, how to get it done.

If you don't have that right now, it is worth everything.

Hailey helped me take the universe of possibilities that was overwhelming me, and break it down to something actionable and real that I can move forward with.

I am feeling more confident now that the consulting business I desire is attainable and I can finally achieve the success I have been dreaming about.

Elizabeth S.

Project Management Consultant


Still not sure if this is for you? Let's talk about it. 


(I'll be straight with you, if I can help, I'll offer it. If I can't, I'll refer you to someone I trust.)