This week on the podcast, we're talking to Val Geisler of Fix Your Churn about the many iterations her business has undergone over the years. She started as a virtual assistant and is now one of the top authorities on customer retention for Saas and eCommerce companies.
I love Val's story because it's a strong case study on a variety of the transitions that a business can undergo in a relitively short amount of time. But it's also about the real implications of iterating in your business for you as a human, for your family, and for the overall scheme or scope of your career.
To download the transcript for this episode, click here.
If I wanted to feel safe and comfortable, I would just take a job somewhere. Although, I am the first to argue that a job is not the safest thing you can have.
Some things we talk about in this episode:
- The process of onboarding and how it can look different for every business.
- Finding your specialization over time.
- Understanding why customers are leaving (if/when they leave) to help you create better offerings.
- Don't be afraid to run towards “very scary things”.
- Val's approach to entrepreneurship and how it changed after leaving the workforce for a second time (thinking outside of making up for the salary).
- Val's view on creating a business vs. being a freelancer.
- Fix My Churn came from different conversations about retention, which starts with better onboarding.
- Our new tagline for entrepreneurship: It's all terrifying!
Helpful links mentioned:
The #1 question to ask yourself when you're making a pivot in your business:
Q: How willing am I to be wrong?
- Be willing to be wrong and invest time and money into a brand/business that will potentially never launch.
- Have the mind of a student.
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